Engineering A Digital Transformation.™
More than more software, more data or more people, driving transformative change means measured and focused actions across six practice areas of change.
PEOPLE. We’re asking them to be capable of all new things, in all new spaces with all new technologies, we’ve got to help them get there.
DATA. The entire organization now needs to consume, integrate, secure, manage and react to a continuous stream of data. Requires far more than more software, more reports and more analysts to make it happen.
SYSTEMS & TECHNOLOGY. We need new infrastructure, architecture and technologies as well as an all new approach to mitigating risk and maximizing security vs. simply bolting on and adding to what we already have.
ORGANIZATION. We must envision new structures and new approaches to foster and enable the behaviors and capabilities we desire.
PLANNING & PROCESS. There must be new ways to align our goals, our resources and our spending, iterate and innovate across the organization and we must be able to provide maximum flexibility where possible while ensuring rigidity where necessary.
CUSTOMER. The customer is now in control. We need new insights, new technologies and new ways to understand them, be available on their journey and deliver their expected experience not one time, but all the time, across the organization.
Creating the how for transforming the way in which organizations plan, do, engage, measure and value. It isn't simple, easy or quick, but it is do-able. And who has a choice?
6 practice areas.
Ordered, prioritized and resourced.
Gunky, clunky and fundamental.
services
Digital transformation
Strategic planning
Marketing
Business & market assessment and analysis
Reporting design & development
Product management
Think we have it figured out? Not quite. No one does. The discipline and definition of "digital transformation"takes on many different forms and encompasses many different interpretations. What's common among all? That today is not sustainable and tomorrow has to be different. Read on and join the conversation.
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Transformation Not Privatization
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Dust Myself Off and Start All Over Again
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Much Like In Oz, There Aren’t Any Secret Answers To This Problem
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So…?
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I’m Sorry, I Don’t Know.
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If Big Data is the Goal, How Will You Know When You Are There?
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It Isn’t Her Path To Purchase
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What’s The Secret To Data-Driven, Customer-Centric Marketing?
First, the bad news. There isn’t a secret. There isn’t a quick and easy way to turn your data into value. There isn’t a one-size fits all software to be implemented or a book or company out there (including Codei) that can, overnight, transform your organization. And even though there are 1.8B returns when you…
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Are You Caught Juggling?
I don’t know that there is a person who hasn’t watched with wonder a juggler. Whether it be balls, blades or bats, it is a mental and physical feat that not everyone can accomplish. His attention is singularly on the movement of the balls and their alignment with a relatively fixed trajectory. If a ball…
