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About

After leading the transformation and turnaround of the then $900 million, 170 employee Hoosier Lottery, Susan Golightly founded codei, llc. Recognizing that organizations were going to need more than more staff, more technologies and more data, she created codei, llc to help with the how. That is the how for navigating through a digital transformation, in other words creating a data-driven and customer-centric organizations. She put the work on hold in 2015, but is now back to the challenge of digital transformation. Susan Golightly, brings 25 years of fully levering available data, enabling technology and resources to generate profitable and sustainable growth for start-up organizations as well as Fortune 100 consumer goods and international retailers.

Instant Category Turnaround

Instant Category Turnaround

As part of the larger business transformation, the Hoosier Lottery concentrated a significant portion of their effort on the Instant category. Finding itself a distant last, facing playership loss and growing inventories, the team at the Hoosier Lottery turned to data and the customer to drive a rapid and sustained turnaround of the instant business.

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Hoosier Lottery, A Digital Transformation

Hoosier Lottery, A Digital Transformation

Susan's work with the Hoosier Lottery resulted in the lottery moving from last in the industry to a consistent top five performer. Without spending incremental dollars, she led a cross-departmental team that put the organization's business data to work, built around the customer, leveraged enabling technologies and created new ways of doing business, Ultimately, the organization delivered consistent year over year income growth, best in class revenue/income/expense alignment, double digit playership growth and industry leading customer satisfaction scores while also implementing award winning digital and retail initiatives.

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Creating Data-Driven, Customer-Centric Organizations

Creating Data-Driven, Customer-Centric Organizations

A twenty minute presentation given at a lafleurs symposium on creating a data-driven, customer-centric organization. Needing more than new technologies, new strategies or new people to meet the demands of today's customers (within and outside the lottery industry), organizations must begin the hard work of a digital transformation.

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Engineering A Digital Transformation

Engineering A Digital Transformation

Engineering a Digital Transformation, Building a Data-driven, Customer-centric Organization modified from a presentation given at La Fleur's Symposium

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It Isn't Jackpot Fatigue

It Isn't Jackpot Fatigue

While many in the industry are blaming sales declines on "jackpot fatigue," instead of being the problem, it is a symptom of a larger issue. With the customer moving online, demands around data exploding and technology needs expanding every day, U.S. lottery (like every business) will need to undergo substantive changes to remain competitive. An article January/February 2015 PGRI Public Gaming Magazine.

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