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More Of The Same Isn't The Answer
The capabilities, resources, strategies and tactics that got us here, aren't going to keep us here. Sustained and optimized success in a digital economy requires more than spending more, hiring more, adding more tech, and collecting more data. In a world of overwhelming choice, unlimited access, ever growing piles of data, dramatically evolving technology and changing needs, threats and priorities for all, organizations, no matter their size or industry, must do more than more of the same.
Whether leading an organization-wide transformation or establishing a go-to-market strategy or simply working on this year's marketing plan, we all need to be continuously working towards new. We need new ways to connect data to meaningful company, customer, and community value and new capabilities that deliver customer-centered, digital-first plans, partnerships, products and experiences. To do that, we need to forge new partnerships, build new competencies, define new strategies, set new expectations and establish new measurements of value.
Work that collectively build toward an organization inspired by the customer, informed and enabled by data and insights, powered by technology, and built by people and partnerships across the enterprise and throughout the market.
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THE STRATEGY
The organization, its people, its partners and its vendors are informed, aligned, integrated, resourced and prioritized. Best practices, KPIs and benchmarks are incorporated and tracked across and throughout organization.
THE CUSTOMER
Targets, customers and audiences are understood, prioritized, and segmented. Products, plans, systems, resources and actions are customer-inspired and built around their journeys.
THE DATA
The organization and its vendors and partners are actively building a trusted data and insights ecosystem that fosters, tracks and rewards access, a common language, governance, literacy, usage, application and action.
THE VISION
THE
INFRASTRUCTURE
The people, partners, vendors, technology, processes, and incentives are re-imagined to align, streamline and focus efforts and resources, foster integration and collaboration, and ensure integrity, excellence and continued forward motion.
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THE PRODUCT
The organization's products and services are customer-inspired with well-understood and defined value propositions, compelling vision and roadmaps, and defined KPIs, benchmarks and success criteria.
THE STORY
The organization and its products and services have meaningful, differentiated and fully-communicated reasons for being. Their vision, purpose and roles are well-articulated, available, communicated and understood internally and externally.
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THE PLANS
Plans are connected to business goals and informed, prioritized, and integrated across the organization. They foster continuous forward motion, incorporate benchmarks and best practices and include tracking and analysis.
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And Marketing can and should lead the way. Already immersed in the digital world, Marketing is pushing hard into leveraging data as well as automation technology for insights, optimization and experiences. For more than ten years we've been increasingly building our prioritized and focused strategies, solutions and experiences around the customer. We've long known the value of building partnerships inside and outside the organization and that our path to sustained success is directly tied to leading the entire organization to new ways to understand, measure, value, plan and do.
How do you build/re-build capabilities, plans, and measurements for a digital economy? One step at a time with a few big leaps along the way. Big projects that transform foundational technologies, structures and capabilities combined with work across the organization reimagining business models, plans, processes and procedures.
CODEI is here to help mission-driven organizations from $0-$200M looking to build/re-build for a digital economy. As a fractional/interim CMO or on a project basis, I help organizations separate signals from noise, prioritize and focus efforts and build sustainable strategies, messaging, content, plans and competencies.
Marketing, transformation and data leadership, management and hands on execution for a digital economy. Fractional CMO or Project.
Strategic Planning
Audit, Benchmarking & Analysis
Business Model & Forecasting
Marketing Strategy & Planning
GTM Strategy & Planning
Customer & Target Segmentation
Customer Research & Insights
Customer Journey
Account/Channel/Customer Planning & Implementation
Company and Product Branding & Positioning
Pitch Deck & Investor Materials
Digital & Traditional Materials & Assets
White Paper / Case Study
Brand & Product/Services Stories & Content
Marketing Plan
Digital Marketing
Social Media
Agency / Partner Sourcing, Selection & Management
Roll-out Roadmap & Management
Experienced Delivering First and Best In Industry
Customer
Satisfaction
Digital
First
Customer Growth
ROI
Data Capabilities